Mitsubishi Motors.
The brief.
Working alongside a creative director, I was assigned the task to take an initial proposed concept and flesh it out throughout a large spread of new collateral. The client signed off what had become known as the ‘halo’ and alongside the shared assets, now wanted to see how this would convert throughout both digital and offline marketing.
The outcome.
Throughout my time on this campaign I worked on a range of new marketing material, from email visuals to direct mail and even in car mirror hangers. In turn become the in-house ‘brand guardian’ and became responsible for the material leaving the building on a weekly basis.The piece I am most proud of whilst working in this way, is the eventual deliverance of a brand new showroom magazine. With an original concept to build upon, I over saw the progress of this piece from start to finish, in what led to an informative 15+ page magazine to help customers get the most from their new purchase. Personally it also great experience to be a part of such a well rounded print campaign, rather than that of a digital project that are becoming ever the more favourable choice.
