coca-cola.

eurovision
x
coca-cola.

  • Having worked within a previous agency, I’ve been fortunate enough to work with Coca-Cola for many years. In this case, a challenge was set to design Eurovision collaboration ideas as part of a partnership. With little in the way of rules, I took to adopting the iconic can design and creating a set of country specific designs. A tweak of the Coca-Cola logo was also added to add that final collaboration feel.

  • It was my task to help visualise a can design that could would not only bring the two brands together, but also be inclusive to all involved. As seen here, I’ve looked to do exactly that - protecting both brands but also showing a proposed parternship. The concept also has the flex for the centre heart to be changed for other countries - thus improving this inclusivity and with it, eventual sales.