Coca-Cola.
The brief.
The brief was received by Coca-Cola to help advertise a new product bundle package, specifically aimed at their wholesale customers. The client wanted to see a spread of key visuals that would incorporate the use of the brand in different ways. The only restrictions were that the creative had to be on brand, include the products themselves, the promotional prices as well as the benefits to the offer being advertised.
The outcome.
Wanting to provide a strong selection of key visuals, the process here was to get the ‘must haves’ on the page, before looking at a variation of layouts. The use of brand colours and elements at hand could then help add to these visuals and provide enough differentials to create a harding working range of creative. Teaming up with a copywriter also meant specific wording could be written to help each piece of creative work as hard as it can; with both image and copy in working effectively together.