Dyson.
The brief.
As part of a new business drive with a previous agency, I had been tasked to create a new brand proposition for a business in the B2B sector. Fortunately with Dyson being a local company to the agency, I looked to put together what I thought could be an effective campaign for the brand, in which to sell their range of hand dryers. I would be wanting to present a range of routes, which could help promote their products, however in a way which would be more suitable for the B2B market, rather than the traditional B2C.
The outcome.
With the idea of wanting to present to a cold client, I looked to bring not one, but several concepts to the table. This in turn would show a much more considered approach and somewhat give room to push boundaries - from safe to the more experimental. Being a larger process, also I went about tackling it from the ground up. This meant putting together original scamp ideas for ideation, all the way through to creating activations in situ. By doing this it meant that the final presentation could be something to be taken away and discussed tangibly, rather than on an imaginary descriptive basis. Thus being more visual, more thorough and overall offering much higher quality service.
