King C. Gillette.
The brief.
Back in November 2020, King C. Gillette looked to use their platform to help raise money for Movember. Having a male target market meant the appeal could be seen be the right people without having to use too much data segregation. As part of a social campaign, the brief came in to extend their branding and help design something to to help raise awareness. As long as their branding could be used, the rest was open to intepretation.
The outcome.
Working with an art director, we quickly thought about adding value by presenting several ideas as part of a carousel. After drawing up a few loose scamps with the use of product imagery and fonts, we soon conceptualised several messages to help push the campaign. Having digital experience, I also looked to push this project even further by adding animation to the story posts. By the end of this campaign, we had 3 strong socials, as well as several stories with moving moustaches, shaved beards and some pop up photography for maximum impact!