Lastminute.com.
The brief.
Set by the company known for it’s quick to grab deals, Lastminute.com were looking for concepts that would ‘encourage people to book holiday packages, by establishing them as 'The Home of #LastMinuteHolidayDeals'.
From here, the only guidance given was to ‘develop a fun concept that will not only be exciting but also uniquely entertaining (and with a touch of our signature pink)’.
The outcome.
Such an open brief called for various ideas to be presented, each one coming at the problem from a different angle. In total 3 concepts were presented back - each ranging from an emotional standpoint, to a tongue in cheek/entertaining approach.
Each one bringing something different however once discussed, the client looked to lead with the one presented here (right). The loud, distinctive and direct nature was something they particularly liked, together with the humorous copy that their marketing is often full of.
Beyond the initial idea, workings were then drawn up into how the concept would flex into different activations and touchpoints towards their customers.
