Lastminute.com.

Set by the company known for it’s quick to grab deals, Lastminute.com were looking for concepts that would ‘encourage people to book holiday packages, by establishing them as 'The Home of #LastMinuteHolidayDeals'.

From here, the only guidance given was to ‘develop a fun concept that will not only be exciting but also uniquely entertaining (and with a touch of our signature pink)’.