Mitsubishi Motors.
The brief.
Working alongside a creative director, I was assigned the task to take an initial proposed concept and flesh it out throughout a large spread of new collateral. The client signed off what had become known as the ‘halo’ and alongside the shared assets, now wanted to see how this would convert throughout both digital and offline marketing.
The outcome.
Throughout my time on this campaign I worked on a range of new marketing material, from email visuals to direct mail and even in car mirror hangers. In turn becoming the in-house ‘brand guardian’ and responsible for all collateral leaving the building on a weekly basis. On a personal level, it was great experience to head up such a well rounded campaign and be able to look back on a job that held such consistency and continuity throughout.
