Romanian FA.
The brief.
Ahead of the men’s Euros 2024, I was called upon by a sports agency for an upcoming pitch. The brief? To promote an alcoholic spirit in partnership with the men’s football team. This idea was to make the football the main focus but show how the two can come together, to form a good combination.
The expectancy was to produce various concepts, which would eventually lead to product promotion, as well as a chance for customers to win Euro exclusive prizes.
The outcome.
Despite working on a Romanian FA brief, the product partnership was in fact greek. Therefore the design could easily jar however it was my intention to get balance between both sets of nationalities. This would in turn relate to the Romanian customers, but also get across the origins of the new product.
With this in mind, I looked to produce 4 original concepts. All different and all taking a slightly different stance. With some constructive feedback from the clients, one concept was eventually chosen and used to roll out into activations. This is where the idea really came to life and painted a better picture for a more well rounded presentation.
